No matter what problem your business endeavors to solve, you need to be recognizable. Potential clients will likely pick the brand they’ve seen the most and remember the most. Building brand recognition will help you bring in new customers, as well as helping you establish a loyal customer base.
You saw a need, and you created a solution for that need – enter: your small business. Now, you have to show your community that the solution is available. How are you currently doing that?
Building brand recognition is multi-faceted, but one thing is key – whether in print, online, or on your signage, the image needs to be consistent.
I want you to answer the following three questions in the comments below:
Do you have a logo?
What inspired your logo?
Do you use your logo in all of your marketing endeavors?